Why Every Education Company Needs A Blog To Grow Their Business
A blog is not just something that influencers do to give snapshots of their life.
If you are an education business or you’re in EdTech and marketing to school districts, you need to stay up-to-date with your business’s blog. If you aren’t, you’re missing out by a country mile.
Allow me to say this loud enough for the people in the back: blogs are not a thing of the past.
Do yourself a favor and Google your company’s competitor and find out if they have a blog or not.
Do yourself another favor and find out if your competitor is writing content blogs versus copy.
If they are, then you’ve just hit the metaphorical Google jackpot.
Content Writing Versus Copywriting: What’s The Difference?
Content writing on blogs isn’t a bad thing, but if you want your website to work for you efficiently and 24/7, you will make the switch to copywriting.
The difference between content writing and copywriting is that one is strictly to inform while the other is to persuade.
But that difference can make or break your marketing strategy.
When you’re writing to tell your audience something, they walk away with more knowledge-not such a terrible thing.
But when you write to bring forth a sale or an opt-in, you’re scaling your business. And that’s everything.
What Makes Blogs With Copy So Valuable?
A blog written to inform will not generate the same momentum as a blog written to inspire action.
Content writing gives the audience information.
Copywritten blogs build momentum over time. It’s absolutely a long-game, but it works.
The long-game is what you want as a business. Nothing good is built overnight. After all, Rome wasn’t built in a day, and neither was your business, I’m assuming.
This is all because blogs with copy collect keyword searches.
When your blog does this, a domino effect happens:
Your entire website begins to outrank in searches over your competitors.
It earns you more authority according to Google bots which then makes it easier to rank in the future.
When Google bots believe your credibility, your higher ranking will, in turn, build your audience organically.
And the biggest value of blogs with copy? It means you’ll be spending less money on paid advertisements.
Why Blogs With Copy Are Better Than Paid Advertisements
When you set up an ad campaign, you have to continuously pay for it, over and over again. While you can absolutely direct your paid ads towards existing customers, typically they are directed towards generating new sales.
Getting a new customer is five times more expensive than selling to your existing ones. Getting new customers in education? Even more challenging.
That’s because marketing to educational constituents is a heck of a lot different than B2B and B2C. According to Forbes article: “10 Common Edtech Marketing Mistakes: What Tech Companies Get Wrong About Selling in Education”, many marketing execs lack the layered intricacies of selling to districts (1). They treat their marketing plan in the same way they always have, and that’s where they go wrong.
If you have a rock-solid product and customer support system, your existing customers will stay loyal.
They’ll forgive your missteps, and they’ll absolutely buy from you again.
They’ll also read your blog, especially if it provides value.
If your blog has a strong call to action, your existing customers are 60%-70% (2) more likely to buy from you again versus a new customer whose success rate of selling is between 5%-20%.
And, unlike paid ads, a blog is something you pay for once and upfront, and never again.
But it can do so much more for you in the long run.
Why Email Lists Grow Your Business
Your blog with copy can help build authority and credibility in your audience’s eyes. When your blog aligns with your audience’s pain points and offers real solutions, the choice on whether to opt-in or not is easy.
Once you start building your email list, you don’t have to worry so much about SEO in your email content. You can build a relationship with your customers by speaking directly to them. As a result, they will advance much further down your marketing funnel.
They’ll be staying up-to-date on your blog postings which will boost traffic to your website. They will also be highly likely to buy from you since this wouldn’t be their first exposure to your business.
The average consumer needs to be exposed to a business seven times before making a purchase (3).
How much of that exposure is going towards paid ads which can get costly than over blog postings and email sequences? The latter is much more cost effective in the long run.
And to think, it’s all because of a blog written with copy.
Conclusion: The Benefits of Blogs With Copy
To recap: Blogs with copy can…
Grow your email list
Boost your sales
Build your Google rankings
Drive traffic organically
Grow your audience.
All a win-win.
You may be asking: How often should I post a blog for my website?
You should be posting about 4 times a month, and your blog posts should be *at minimum* around 1,000 words in length.
People are surprised by the length, but you can check out any business that already does this, you will see how high they’re ranking on Google.
Blogs tend to be the first thing companies cast aside when their business starts to scale. But it’s absolutely imperative that’s not the case for your business.
Don’t have the time or energy to put into writing 4-1,000 word blog posts a month? I get it-there’s a lot more that needs to be accomplished for your business.
That’s why I’m here.
Ask me about monthly retainers for blog posts, email sequences, and ads. You’ll always get carefully researched, SEO optimized copy for your company that will capture and motivate your audience.
Complete this form. Then, we’ll discuss your goals and objectives.
Rooting for you!
